Schmeared - Brand Identity
Inspired by the kosher delis on New York, ‘Schmeared’ is a bagel deli that bridges new aesthetics with traditional food. The brand has a paintbrush-like stroke as its main visual, paired with a fun typeface and bright neon colours. Schmeared aims to bring a fresh take on an old recipe, which will introduce newcomers to the world of bagels.Street SignStorefrontBusiness CardsMenuWebsite - Home PageWebsite - About UsT-shirt - FrontT-shirt - Back
The designs in this campaign are speculative concepts created for educational purposes. They are not commissioned work, nor do they represent final or approved materials.